I’m in Stockholm for the first time: it’s the location for this year’s Global Zoom, our annual hair competition and show that brings together thousands of stylists from all over the world. 

This year is a big one for KMS. We’re giving a sneak peek of our new brand design (the project that has been consuming my life for the last year). 

When I arrived downtown, I was greeted with banners featuring our new imagery that we shot back in March in Berlin. 

The convention center has even more imagery, unveiled in a visual journey through the new brand elements. 

It’s hard to explain how I feel now that I’m seeing all of this come to life. 

Proud, I guess, is an understatement. 

I think of all the weekends I sat in cafes around Europe, brainstorming and writing. 

I think of all the brainstorming sessions with my hairdresser friends.

I think of all the heated conversations, late nights and early mornings at work. 

And somehow it all seems worth it.